The WRITE way to effective PR

Effective PR lies at the heart of most marketing campaigns, product launches, new company set ups and major announcements.

This is no different for a Familiarisation Trip and Site Visit. Indeed, for the Tourism sector, they thrive on the use of articles about "Fam Trips" as a way to entice Tour Operators and Travel Agents to come to future events.

There are many ways that articles can be used to promote your destination and venue, and reporting on these visits can have many benefits. In particular to follow up selected delegates, find out who placed an order. Why did they choose your venue? What aspects of the Familiarisation Trip/Site Visit persuaded them to place a booking?

This can be turned into enticing articles that can be used in many ways:

• Case studies
• Handouts as part of your literature
• Literature at exhibitions
• Internal staff newsletters
• External customer newsletters
• Downloadable PDF's.

And, equally important, by offering the article to your client, they may wish to insert it in their company newsletter as any good conference with pictures makes a great story. So they end up selling your venue for you!

We have the skills to not only write up effective articles and case studies, but can also draw upon our experiences of conference buying and conference management. Therefore we can home in and identify the key soundbites that turn a straightforward article into a key selling document to add to your marketing material.

For more information, contact us today